A Recap of The CR Connect 2019

Gary Lungarini

Last month, Social Edge was proud to be part of The Community Roundtable's CR Connect conference in Boston. The CR Connect is a three-day learning conference exclusively for online community practitioners - those engaged in the development, implementation, management, and measurement of community initiatives.

The first day of the conference was dedicated as a full-day Solutions Showcase where our partners like Telligent/Verint Community, HigherLogic and LumApps were available for demos and questions. Social Edge was also available to review in detail their migration and implementation offerings. Social Edge Consulting has products available for these platforms to extend capabilities and improve user experience.

As part of the Solutions Showcase, several use case panels were held around in the main room. Social Edge client Lisa Alison, from Analog Devices, presented “A New Comfort Zone” where she talked about her very successful community migration from Jive to Telligent, using Social Edge as her migration partner.

Later that day, I was happy to participate in a panel discussing the ‘Planning of a Successful Migration' with questions from the moderator and Q&A from the audience. One of the stand out questions dealt with project scopes and time lines, everyone on the panel expressed a need to plan, map functions, map permissions, and map content types. make sure you have accounted for any gaps and any new features the new platform allows.

At Social Edge we use these two images to highlight the process and timelines:

The first day concluded with remarks from the CR founders and a few unscientific polls (hand raising) on a few topics. We did find that many of the attendees are either actively or at least planning a migration from their current platform to a different platform. The reasons vary from the business requiring new functionality in the platform to brand new directions of the community.

The following days were dedicated to the CR Connect panels, where community managers, community program managers and community executives presented and discussed key topics, including: the state of community management, growth strategies for success, and community leadership.  

On Tuesday night, Social Edge hosted a dinner for our clients and partners attending the conference. We had some great conversation and discussed how our migrations from one platform to another has resulted in a positive user experience. Our clients have been taking advantage of new features offered by their chosen platforms as well as continuing to be able to leverage products by Social Edge as they are now being offered across multiple platforms.

As part of the closing ceremony on Wednesday, Lisa Allison from Analog received the "Outstanding Community Change Agent Award" for her external community program. This award recognizes a community program or initiative that supported the cultural transformation in a large or small way at their organization. We are proud to have been able to partner and work with the Analog Devices team over the years, providing them with community management support, migration solutions, and our products. Lisa has been integral for the success and growth of their community and we congratulate her again on her achievements!  

In conclusion, CR Connect was a great event and thank the members of The Community Roundtable for hosting, as well as sharing their insight and overall community knowledge with attendees. We look forward to participating again next year!